The Itch, the London-based band centred around the duo of Simon Tyrie and Georgia Hardy, have carved a quiet mystique around themselves since first surfacing with 2024’s shape-shifting debut ‘Ursula’. With barely a digital footprint, The Itch have built momentum through word of mouth and a magnetic live show. Now signed to Fiction/I OH YOU, their new double single ‘The Influencer / Co-Conspirator’ marks a confident, twisted step forward.
The tracks creep in with a bassline that feels lived-in, defiant and more than a little dirty. It’s the kind of groove that knows exactly how good it sounds, doing just enough to drag you into its orbit before the synths kick up that queasy, decadent shimmer. There’s something undeniably ’80s in its DNA, a nostalgic, macabre sheen that drives it forward. This is synth-pop with something unspoken curling underneath, all wiry tension and tightly wound pleasure.
‘The Influencer/Co-Conspirator’ ooze the sort of sound that bands spend years trying to fake: enviably cool, carelessly stylish, effortless in its ambition. The Itch have delivered a 7-minute epic of a double single that you’ll be hearing all summer.
Photo by The Itch
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Issue Fifty-Five features Model/Actriz, YHWH Nailgun, The Orchestra (For Now), Westside Cowboy, Car Seat Headrest, Real Farmer, School Fair, Elias Rønnenfelt, feeble little horse, Kissing On Camera, Pooneh Ghana and Rhi Dancey.
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